LITERACY THE ROLE OF E-COMMERCE TECHNOLOGY IN THE ECONOMIC DEVELOPMENT OF COMMUNITIES IN INDONESIA DURING THE COVID 19 OUTBREAK

LITERASI PERAN TEKNOLOGI E-COMERCE DALAM PERKEMBANGAN EKONOMI MASYARAKAT DI INDONESIA DI SAAT WABAH COVID 19

Abstrak

The purpose of this research is to find out to what extent e-commerce can affect the economy of Indonesian society nationally, what percentage of digital economic growth in Indonesia during the Covid -19 outbreak, how is the community's response to e-commerce. To what extent will the people's optimism about economic growth in Indonesia after Covid-19 or even still in a state of lockdown continue to occur. By using quantitative methods through descriptions of primary and secondary data supported by credible and accountable literature sources. Qualitative data sources through random interviews with respondents. The results achieved in this study are that internet technology has had a positive impact on the rapid development of the digital economy in Indonesia, and has been able to maintain the existence of SMEs in the midst of the Covid 19 outbreak. In addition to being more efficient when used by traders or e-commerce. The continuation of the individual restriction system will trigger the continued use of online transactions to reach an 85% level. Optimism for post-pandemic SME growth has reached 90%, with an impact on the Indonesian economy reaching 95%. With the improvement of e-commerce media and the re-design of SMEs by business people and government support, digital technology in this economic sector gives an optimistic attitude that Indonesia will be able to lead the digital economy for the Southeast Asia region.

Tujuan pada penelitian ini adalah untuk mengetahui sejauh mana e-commerce dapat mempengaruhi ekonomi masyarakat indonesia secara nasional, berapa  persentase pertumbuhan ekonomi digital di indonesia saat wabah Covid -19, bagaimana respon masyarakat terhadap e-commerce. Sejauhmana sikap optimis masyarakat pada pertumbuhan ekonomi di indonesia selepas covid-19 atau bahkan masih dalam keadaan lockdown akan tetap akan terjadi. Dengan menggunakan metode kuantitatif melalui deskripsi data primer dan sekunder yang dikuatkan oleh sumber-sumber literatur yang kredibel dan akuntabel. Sumber data kualitatif melalui wawancara responden secara random. Hasil yang dicapai pada penelitian ini bahwa teknologi internet telah menimbulkan dampak positif bagi perkembangan ekonomi digital di indonesia dengan pesat, serta mampu mempertahankan eksistensi UKM di tengah maraknya wabah covid 19. Selain lebih efisien jika digunakan oleh para pedagang atau e-commerce. Keberlanjutan sistem pembatasan individu akan memicu keberlanjutan penggunaan transaksi online mencapai tingkat 85%. Optimisme pertumbuhan UKM pasca pandemik mencapai 90%, dengan tingkat pengaruh terhadap perekonomian indonesia mencapai 95%.  Dengan perbaikan media e-commerce dan redesain UKM oleh pelaku bisnis dan dukungan pemerintah maka teknologi digital pada sektor ekonomi ini memberi sikap optimis bahwa Indonesia akan mampu memimpin perekonomian digital untuk kawasan Asia Tenggara